“I want the beach to be pristine as it was when I first visited Maui 20 years earlier so my children and children’s children can enjoy nature as I have.”
At that moment Jeremy started on a journey to create the sustainable footwear brand YY NATION, shoes that leave a good environmental footprint. He told his story to a good mate Darryl that had visited that same beach with Jeremy to windsurf 20 years earlier. Darryl joined the team and over the past 2 years, YY Nation has been designed and developed with a desire to change the shoe world and the way shoes are made.
“These are the least sustainable shoes we will ever make, we will only keep getting better – the journey has only begun!”
Meet the Team