YY Nation is a Zero Carbon Certified brand by Ekos ™.
This means that any CO2 emissions our shoes release into the atmosphere is balanced by removing an equivalent amount of CO2 emissions.
YY Nation is a Zero Carbon Certified brand by Ekos ™.
This means that any CO2 emissions our shoes release into the atmosphere is balanced by removing an equivalent amount of CO2 emissions.
To do this, YY Nation commissioned an independent company thinkstep-anz to research and calculate YY Nation’s carbon footprint for the activities in making each shoe and then calculating the total emissions created through there life, and in their afterlife! thinkstep-anz is accredited with using ISO standards in measuring the carbon footprints of products. Their work is regularly scrutinized by the likes of B-Corp, United Nations Global Compact, Climate Leaders Coalition, Science Based Targets and Ekos, meeting some of the most stringent standards. Further, YY Nation requested that Ekos, independent of Thinkstep, review and verify the analysis carried out by thinkstep-anz. YY Nation is utilizing Ekoss services, partnering with landowners to develop projects that grow and protect indigenous forests for future generations and natural wildlife to enjoy. Although we are just starting our journey to becoming the most sustainable shoe brand in the world, launching with a Zero Carbon footprint was essential. But Zero Carbon is just the beginning. We’re determined to become a climate positive company, having a net positive impact on the planet. Our goal is to put more back than we take out.
Circularity is the idea of everything we do leading back to the start.
At YY Nation, we are taking responsibility for the impact of our products from creation all the way to disposal.
Basically, we’re trying to prevent your shoes from going to the landfill.
Currently, the majority of the wool, bamboo, and pineapple leather accents break down naturally in the environment. Our goal is to be a truly circular system. We are committed to four programs which are;
But this is just the start :)
We're getting "sustainability blah blah blah" fatigue, aren't you?
“Sustainability” is becoming a buzzword. And "Blah blah blah"? Well, Greta said it ;)
Companies are using this word to distract us from how they are harming the planet. It’s pretty yuck and we see straight through it. We are interested in genuine, impactful change. Whilst we’re still figuring out our exact relationship with the word “sustainability”, we can confidently say we put nature at the forefront of everything we do, not at the mercy of it.
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