We're YY Nation.
A bunch of Kiwis (New Zealanders that is)
set out to make the most sustainable footwear on earth.

Now we’ve got a thing called Kiwi ingenuity. That means we’re pretty resourceful.
Like turning-a-bunch-of-pineapple-husks-into-a-pair-of-shoes resourceful.

And we’re always asking questions, like: why does everything have to be made from plastic?

Why can’t we turn to nature instead?

These are the questions no one wants to ask—but we’re here to answer.

Are you in?
Join the nation.


... are our products made?


We believe in responsible sourcing

At YY, we know that our World and nature is a treasure that must be protected. For all of our products and components we look for the most responsible way to source each of our materials. It is difficult and more costly (which is why no one does it) but we know that it is worth it.

New Zealand


With 26 million sheep all in need of summer haircuts, New Zealand has an abundance of beautiful, natural wool. New Zealand is known for its natural beauty, and the YY sheep Merino have some of the best views in the World living and freely roaming in the high country of New Zealand, their natural habitat. All YY Nation wool is sourced sustainably from New Zealand farms. We work directly with our farmers to make sure the wool is of the highest quality and our sheep are being looked after.

South Korea


Our shoes are manufactured in South Korea. South Korea is one of the world’s leading countries for the production of shoes. We have partnered with experts in shoe production. This is the first time they have made shoes like these, they are excited to join with us in our journey to revolutionize the way shoes are made. Many of the parts of the YY shoes come from within 20km of the factory.


This is where our pineapple leather comes from. The Philippines is the second largest producer of pineapples in the world. Our leather is made entirely from the husks, utilizing waste and saving the leaves from being burnt.


China is where we source our bamboo. They are some of the leaders in sustainable bamboo production. We also source some of our recycled cardboard here, too, to make things like our shoe trees in YY packaging.


Brazil is the largest producer of sugarcane in the world. We use them to make our super sweet white outsoles.

The United States

Our algae comes from polluted waterways in China and the United States and we use it to make our natural and black outsoles.